Our Story
Helping a loved one in need starts with a gift from the heart.
In May 2019, Serena Roberts Houlihan learned that a dear relative had been diagnosed with cancer. What made the news cut a little deeper was that her relative was facing the same cancer that Serena’s mother, Ren, had died from ten years earlier.
So she went online and tried to find the perfect collection of items to send her relative. For hours, she searched.
And searched.
And searched some more.
By the end of the night, Serena felt frustrated — and a little baffled — that she couldn’t find a stylish, quality collection of gifts that were beautiful, useful and tailored to women who were facing a serious medical challenge. She thought about her mother’s experience with cancer, and the items had brought her comfort and joy through that difficult time. Inspired, Serena ended up compiling her own care package.
Later, she shared this story with her friend Amanda Goller, who understood what Serena was going through.
Amanda’s mother, Gretchen Lee, had been diagnosed with breast cancer herself, and Amanda similarly struggled to find ways to support her mother when she wasn’t able to be by her side.
How could she help her mother navigate the tough road ahead in meaningful ways? And why was it so hard to find the right gifts, when there were so many other women facing similar challenges?
Together, they established Le Wren, a company named in honor of their moms. In many cultures and mythologies, the wren is a cheerful sprite of a bird that looks after its community and signals spring and rebirth. It’s Serena and Amanda’s hope that every gift box that they hand-pack to order and send to customers’ loved ones around the world is like a little wren that brings joy, rejuvenation and connection to its recipient.
After an outpouring of positive feedback and support from family, friends and strangers alike, Le Wren has expanded its selection of Ready-to-Give gift boxes and partnered with mostly women-owned businesses and artisans to become the go-to marketplace of luxurious, thoughtful gifts for loved ones who are facing a difficult chapter. We invite you to explore our gift options and learn more about our values and partners.
A thoughtful gift has the power to make her feel important and loved.
We’ve created the space that we wish had existed when our own mothers were facing a difficult time, so that you can find the perfect way to show her you care.
For Women, by Women
Most of our gifts are sourced from women-owned brands and businesses that believe in making a meaningful impact on their communities.
Gifts She Can Use
Beautiful gifts should also be useful, and vice versa. Our gift boxes are designed to help her feel cherished and supported on her healing journey.
Made With Care
From our partners to our packaging, we care deeply about every gift box we bring to life. All orders are handmade or from small-batch artisans.